Which means – most of us are not scrolling slowly or intentionally. Let’s get into this! Now when it comes to ads (or just social media in general) what you need to remember is that most people are on these apps for nothing more than a quick dopamine boost. Those are all great skills to learn – and they can all greatly enhance your copywriting skills.īut I repeat: YOU DO NOT *NEED* TO LEARN THEM in order to be a highly-paid copywriter. Or maybe you want to learn about the other creative elements that complement great copy. Maybe that means you want to learn about building a marketing funnel… There may come a time in your copywriting career when you want to expand your skills to better serve your clients. Nothing else is needed or required from you. And if you’ve been around here for a while then chances are pretty good that you’ve heard me say this time and time again…Īs a copywriter… it is NOT YOUR JOB to worry about running or optimizing ad campaigns… Now, because I have a lot of copywriters reading this, I want to start this off with a big fat disclaimer. On my blog, you’ll learn about the modern marketing trends, tactics, and tools that are working TODAY. But first, if you’re new to the crew – welcome! This week, we’re flipping the script and taking a look at the other crucial elements that go into every successful ad campaign. Coming at ya this week with a tutorial that’s venturing a bit outside my typical copywriting tutorial. In this blog, I’m sharing 5 tips straight from my own AMAZING Social Media Manager who creates every single one of the Copy Posse creatives…įrom our carousel posts to our ad creatives… How do you create an eye-catching Ad creative that stops scrolls, capture leads, and generates conversions?
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